Senin, 28 Juli 2014

[T479.Ebook] Ebook The Course in Manifesting 3 Book Box Set: (Becoming Magic, Doing Magic & Advanced Magic), by Genevieve Davis

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The Course in Manifesting 3 Book Box Set: (Becoming Magic, Doing Magic & Advanced Magic), by Genevieve Davis

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The Course in Manifesting 3 Book Box Set: (Becoming Magic, Doing Magic & Advanced Magic), by Genevieve Davis

The omnibus edition includes all THREE books in the best-selling Course in Manifesting series.

The Course in Manifesting is a complete course in becoming creator of your own exceptional life. In this course, I outline the exact steps that enabled me to move my own life from one of poverty and drudgery, to one of previously unimaginable wealth, purpose, abundance and joy.

‘But Magic? I do hope you are joking!’

That’s what I would have said, five or ten years ago. I once despised all things ‘New-Age’, all these spiritual types and their airy-fairy views, their bad science and their irrational beliefs.

I read all the New Thought and Law of Attraction greats, Wallace Wattles, Anthony Robbins, Rhonda Byrne, Napoleon Hill, Esther Hicks and Wayne Dyer. But no matter how many books I read, or how closely I followed their instructions for manifesting money or love, I couldn’t make it work.

It was only when I recognized, accepted and finally embraced that what I was doing was actually some kind of Magic that suddenly things began to fall into place. Once I realized that the power came from within me, it was as if the light had suddenly been switched on and my manifestations began to work. I learned how to manifest money and love, but I also learned how to be happy, truly happy.

If you’re jaded by New Age spirituality and the whole Law of Attraction idea, or have become bored by its failure to deliver… these books are for you. It is my intention to lead you by the hand through a marvellous journey of wonder and adventure.

BECOMING MAGIC (Book 1)

Part one of this course, Becoming Magic, lays the groundwork for becoming a magical person, reawakening the power that lies within you. From here, the plan is to build your knowledge slowly, gradually, building on what has gone before, moving on to more complex techniques only once the basics are mastered.

DOING MAGIC (Book 2)

Book two, Doing Magic, offers concrete techniques and instructions for bringing wonderful things into your life. So many people fail with Magic and the Law of Attraction because they rush headlong into using techniques, trying to create enormous manifestations, making very simple but crucial mistakes. When they are disappointed, they imagine they have been duped. The sceptics are right. This is all a load of scammy nonsense. And they give up, declaring it just doesn’t work.

I am telling you that it does work. And you can make it work. And this book will show you how.

ADVANCED MAGIC (Book 3)

And finally, we complete the journey with Advanced Magic.

It’s time to think a little deeper, feel a little keener, experience a little more intensely, and so consolidate and strengthen your knowledge. This book is designed to increase the fledgling power that you discovered from the first two books of the course. We now need to build on what has gone before, boosting your success, increasing your Magical power and making your manifestations more reliable… and more spectacular.

Be warned: if you want a quick fix of positive thinking, to be told that using Magic and the Law of Attraction is fast and simple, and anyone can master it with ease, I suggest you buy a different book. But if you are serious about mastering Magic, if you are willing to treat this with the reverence, time, care, and study that it deserves, these books are for you.

Being really, truly in control of making things happen, attracting things at will, using Magic consistently and reliably, is something of which only a very select few are capable. Come with me, and become one of them.

These three books will allow you to become a true creator of your own life, reawakening and rekindling your belief in Spirituality, The Law of Attraction, Reality Creation, Cosmic Ordering or whatever you wish to call it.

I prefer simply to call it Ma

  • Sales Rank: #49661 in eBooks
  • Published on: 2015-11-24
  • Released on: 2015-11-24
  • Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
Best of all
By RTL
Genevieve Davis's 3-book set is a must-read for any student of the law of attraction. Her writing is personal, engaging, and--most important--crystal clear. What she has to say is transformatively helpful and inspiring. Best of all, she's straightforward, writing about what works for her and what didn't work--and why--instead of spending three-quarters of the text telling you how great everything is for her now that she's an expert manifester, which is how many law of attraction books are written. Furthermore, she neither claims to have The Answer nor is she trying to sell you anything, which is quite refreshing.

It's not that there's anything new here--you already know how unproductive it is to spend even one minute a day complaining, right?--it's that Davis has a unique voice and is able to get across difficult concepts with direct, uncompromising energy. Read these books and get inspired to become, as Davis says, "magic."

Highly recommended.

4 of 4 people found the following review helpful.
I know it seems like a cliché but I mean every word
By BluenMeg
How on earth to write a review about books which have quite literally changed my life? From the very first book I was hooked; so much resonated with me right in the core of me. Thank you so much for getting me back in touch with me...I know it seems like a cliché but I mean every word. If you'd like to revolutionise the way you think and the deep sense of gratitude in even the wee blessings which are yours, then I'd strongly recommend you read these books. My life has gone from stressing about what I don't have to being thankful for the many blessings which are mine from the Universe. I have more money than I've ever had and I don't even have to think about it! Go on, what do you have to lose? Blessings out to the ether and thanks for the boundless abundance which can be yours!

3 of 3 people found the following review helpful.
Practical Law of Attraction (i.e. Magic) Methodologies
By L. Schroeder
I have read all three "Magic" books as well as "Becoming Rich." Genevieve Davis' books have not only given me a newfound perspective on the Law of Attraction, they've helped me practically approach attracting what I want in my life. A couple of highlights that stand out to me are: (1) Don't complain, period. Complaining only attracts more lack into your life, (2) (and I'm paraphrasing a lot) the reason we don't attract what we want is because we are vibrating lower energy states. Again, we are focusing on what we lack, thus attracting more lack, and (3) look for the magic in your life and how you are already a powerful, amazing magician.

I recommend Davis' books to those people who have read a lot of Law of Attraction books such as "The Secret" and "Think and Grow Rich," however, are still searching, still looking for a nuance to help everything click in. The "Magic" books provides a fresh and down-to-earth perspective on how to attract the life you want. I particularly like Davis' candid approach explaining that "it's not easy" and "she can't do this for you."

Davis' books have helped me focus on the essentials to help raise my vibration so I can attract what I want in life. For example, I took her advice and started observing "how" I complain and worked on shifting my language from complaining to being grateful and accepting. It does feel like magic the way that shifting the behavior of complaining to gratefulness positively impacts one's energy state. I would recommend reading the books and trying these ideas out for yourself with an open mind and heart and see how it works for you first hand. Cheers!

See all 11 customer reviews...

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Kamis, 24 Juli 2014

[N296.Ebook] Fee Download Blindness and Reorientation: Problems in Plato's Republic, by C.D.C. Reeve

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Blindness and Reorientation: Problems in Plato's Republic, by C.D.C. Reeve

Are the just happier than the unjust? In Plato' s Republic, Thrasymachus argues that they aren't, that justice is simply the advantage of the stronger. Though Socrates apparently refutes him, Plato's brothers, Glaucon and Adeimantus, take up his argument anew, challenging Socrates to show them that justice really does better further happiness than injustice.

The nature of this renewed challenge and the reason for it are hotly debated problems. Equally problematic is the question of whether Socrates succeeds in meeting the challenge in the crucial case of the philosopher-kings, whom he claims are happiest of all. Central to his attempt is a complex tripartite psychology and the yet more complex the metaphysics and epistemology of transcendent Platonic forms. But just how these are to be understood or how knowledge of such forms could help the philosopher-kings with the practical business of governing a city also remain deeply problematic issues.

Beginning with a discussion of Socrates in the Apology, and his portrait by Alcibiades in the Symposium, and proceeding to topics more directly within the Republic itself, Blindness and Reorientation develops not just powerful new solutions to these problems, but a new understanding of Plato's conception of philosophy, its relationship to craft-knowledge, and the roles of dialectic and experience within it. Written in a clear and vivid style, C. D. C. Reeve's new book will be accessible to any committed reader of Plato.

  • Sales Rank: #1779954 in eBooks
  • Published on: 2012-12-21
  • Released on: 2012-12-21
  • Format: Kindle eBook

Review

"...it is evident that the book is full of first-rate Plato scholarship, and that its readers are more likely to be the specialist scholars... Nevertheless, I have no doubt that this book deserves a place among books that all serious students of Plato should consult... I am convinced, moreover, that Reeve's love of the Republic, which has 'intensified over the intervening years' since he wrote the Philosopher-Kings, has led to greater insight and not blindness, even though love can have the reverse effect too (p. xiii)." --POLIS, The Journal for Ancient Greek Political Thought


"Reeve's explorations of problems in the Republic illuminate familiar and unfamiliar places, and in Platonic fashion spark fresh thinking in us about knowledge, beauty and the good. Reeve's deep and easy familiarity with Plato's writing can be felt through this engaging study, which can be enjoyed by readers at several levels of knowledge of Plato."--Julia Annas, University of Arizona


"David Reeve's fascinating and beautifully written book on Plato's Republic draws on a lifetime of engagement with the dialogue as both translator and interpreter. Full of insightful and novel ideas on a raft of topics--the cast of characters both on and off stage, the transformation of Socratic philosophy into mature Platonism, erotic love and beauty, moral education and the ascent to the Form of the Good, the Platonic conception of happiness, and much else--this book will appeal to novice and expert alike, both of whom will come away from this delightful read with a deeper knowledge of the Republic."--David Keyt, University of Washington


"In his new book David Reeve returns to Plato's Republic, and offers the reader a characteristically provocative menu of fresh perspectives. These include a prefatory look at the Apology's presentation of Socratic wisdom and reconsiderations of eros and beauty (not forgetting sex) in the Symposium. Cephalus (at the start of the Republic) and Odysseus (at its end) are paired in an unusually rewarding treatment. The ultimate goal is illumination of Plato's conception of philosophy and the philosopher, but along the way highlights include masterly chapters on Thrasymachean Realpolitik and the theory of the tripartite soul."--Malcolm Schofield, Emeritus Professor of Ancient Philosophy, University of Cambridge


About the Author

C. D. C. Reeve is Delta Kappa Epsilon Distinguished Professor of Philosophy at the University of North Carolina at Chapel Hill. He works primarily on Plato and Aristotle, but is interested in philosophy generally and has published on film and on the philosophy of sex and love.

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Selasa, 22 Juli 2014

[U676.Ebook] Ebook Download The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, Second Edition with a new chapter

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The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, Second Edition with a new chapter

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In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.

  • Sales Rank: #62167 in Books
  • Published on: 2016-04-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x 1.50" w x 5.20" l, .0 pounds
  • Binding: Paperback
  • 544 pages

Review
Winner of the 2007 Anderson Medal, Society for Nautical Research

Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards

Shortlisted for the 2006 Financial Times/Goldman Sachs Business Book of the Year

Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History

One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest critic Bill Gates, Chairman of Microsoft)

"One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction."--Virginia Postrel, The New York Times [See full review http://bit.do/Box-NYT-Postrel]

"Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again."--Howard Davies, The Times (UK)

"Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained."--Tim W. Ferguson, The Wall Street Journal

"[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold."--Joe Nocera, The New York Times [See full review http://bit.do/Box-NYT-Nocera]

"By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be."--Neil Irwin, Washington Post

"Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization."--The Economist [See full review http://bit.do/Box-Economist]

"A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports."--Management Today [See full review http://bit.do/Box-MT]

"Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation."--Chris Berg, Institute of Public Affairs Review

"International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous."--Michael Arndt, BusinessWeek [See full review http://bit.do/Box-BW-Arndt]

"[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution."--Justin Fox, Fortune [See full review http://bit.do/Box-Fortune-Fox]

"Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake."--Bob Simmons, The Seattle Times [See full review http://bit.do/Box-ST-Simmons]

"Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best."--David K. Hurst, Strategy + Business [See full review http://bit.do/TheBox-Strategy-Hurst]

"The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page."--Graham Williams, Sydney Morning Herald

"This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read."--Craig B. Grossgart, Taiwan Business Topics

"The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy."--The Australian

"Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to."--Bill Virgin, Seattle Post-Intelligencer

"Excellent."--J Bradford DeLong, The Edge Financial Daily

"An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page."--Sydney Morning Herald

"A fascinating history of the shipping container."--Richard N. Cooper, Foreign Affairs [See full review http://bit.do/TheBox-FE-Cooper]

"For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container."--David Smith, The Sunday Times (London)

"Ingenious analysis of the phenomenon of containerism."--Stefan Stern, Financial Times [See full review http://bit.do/TheBox-FT-Stern]

"This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America."--Harvey Schachter, Globe and Mail

"This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible."--Business Voice

"Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade."--Leon Gettler, The Age [See full review http://bit.do/TheBox-Age-Gettler]

"There is much to like about Marc Levinson's recent book, The Box. . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read."--Administrative Science Quarterly

"A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it."--William Sjostrom, EH.Net [See full review http://bit.do/TheBox-EH-Sjostrom]

"The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy."--Pierre Desrochers, Independent Review [See full review http://bit.do/TheBox-IndReview-Desrochers]

"[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years."--Meredith A. Crowley, World Trade Review

"The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War."--NUMAST Telegraph

"A perfect illustration of how an idiosyncratic entrepreneur brings something new into the world, and a wonderful example of how business history can be made to sing."--David Warsh, Economic Principals Blog

From the Back Cover

"The continuous decline of ocean shipping costs in the last 40 years is rarely credited for the growth of global trade in contemporary literature. Don't miss this amazing history."--George Stalk, Boston Consulting Group and author of Surviving the China Riptide

"An excellent piece of work."--Bruce Nelson, Dartmouth College

"This book is dynamite. The experts who tell you the transistor and microchips changed the world are off base. The ugly, unglamorous, little-noticed shipping container has changed the world. Without it, there would be no globalization, no Wal-Mart, maybe even no high-tech. And what looks like low-tech is in fact a breathtaking technological innovation. Marc Levinson's sparkling and authoritative story is great fun to read, but it is spectacular economic history as well."--Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk

"Fascinating, informative, wonderfully historicized. This is a terrific untold story."--Nelson Lichtenstein, University of California, Santa Barbara, and editor of Wal-Mart: the Face of Twenty-First Century Capitalism

"The adoption of the modern shipping container may be a close second to the Internet in the way it has changed our lives. It has made products from every corner of the world commonplace and accessible everywhere. It has dramatically cut the cost of transportation and thereby made outsourcing a significant issue. It has transformed the world's port cities, and more. This book, very nicely written, makes a fascinating set of true stories of an apparently mundane subject, and dramatically illustrates how simple innovations can transform our lives."--William Baumol, Director, Berkley Center for Entrepreneurial Studies, author of The Free-Market Innovation Machine

"In the second half of the twentieth century, an innovation came along that would transform the way the world did business. . . . I'm not talking about software. I'm talking about the shipping industry, and in particular an innovation you might not have thought much about: the shipping container. It is the subject of an excellent book I read this summer called The Box. . . . The story of this transition is fascinating and reason enough to read the book. But in subtle ways The Box also challenges commonly held views about business and the role of innovation."--Bill Gates, Gatesnotes

About the Author
Marc Levinson is an economist in Washington, DC. He was formerly a senior fellow at the Council on Foreign Relations, an economist at a leading investment bank, and finance and economics editor at The Economist.

Most helpful customer reviews

273 of 281 people found the following review helpful.
Boxing in goods unleashes globalization: The world is not flat
By Peter Lorenzi
In "On the waterfront," perhaps the saddest point of the film is where Fr. Barry eulogizes K. O. Duggan, killed off by the mob. But Marc Levinson has located a larger villain, the real force that killed off so many longshoremen's careers: the standardized shipping container. While a highly trained crane operator working today's docks earns $120,000 a year, their numbers are few and few of them are former longshoremen or sons of longshoremen. And cargo handling costs have dropped over 90%. Yet this is only the start. The shipping container reduced spoilage, theft, insurance costs, delays, and the entire cost of going global.

Levinson's well-researched treatment of a seemingly pedestrian subject works effectively to show that the world is not flat. The original dust cover of Friedman's best-selling book shows a tall-masted ship going over the edge of the 'flat' earth, confirming flat earth society members' discarded beliefs but distorting and mischaracterizing globalization. Levinson's rich, detailed, data-filled work shows the stark difference between Levinson's work with The Economist and Friedman's with The New York Times. Levinson uses a thorough, comprehensive economic and technological analysis, while Friedman flies around the world with a consistent "gee whiz" attitude of surprise. Levinson traces multitudes of disparate events and finds common links where Friedman finds common links and illustrates them with cursory events. Levinson is an economist; Friedman is a journalist. Friedman mixes metaphors and hyperbole; Levinson mixes in a wide range of colorful characters and challenges. Levinson is an editor; Friedman needs one. People who want to understand the recent history, impetus and infrastructure of globalization need to read "The box."

Fifty years ago, maverick southern trucker Malcolm McLean devised a method for a quantum leap forward in the handling of cargo in transit. At that time, the process of loading and offloading of ships had not changed much in hundreds of years. Loose cargo, irregular, unpredictable and back-breaking work, light-fingered workers, corrupt stevedores, poor management, and mob-controlled unions were the order of the day and most orders changed on a daily basis. The workers probably suffered the most, but the hidden impact on global trade was severe as well. Some small and expensive products -- whiskey, watches -- could not be shipped reliably and safely when subject to massive pilferage. While containers started as a domestic solution, their global use worked miracles in reducing the costs of getting products thousands of miles, and not just on what came to be huge, fast new ocean sailing ships. Railroads and truckers participated in this transformation. Markets opened up. Ports like Felixstowe (England) and Singapore emerged rapidly, displacing older, intransigent ports. Military shipping in containers from America's west coast for the Vietnam War made return trips with stop offs in Japan a cheap, added source of shipping revenue. Cheap-to-ship Japanese products flooded America. Ports sprung up where investors and governments were willing to build cranes, re-build docks and dredge canals. Corrupt, inefficient labor could be bypassed and eliminated, no matter how powerful the union or onerous the contracts. Free trade multiplied.

Sometimes global revolutionary change is not sexy. It's not even computer-driven. Maybe the computer chip spurred globalization, but it was the container ship that made it possible. The idea is to make trade fast, reliable and inexpensive, not just to make the world flat. Containers are like computer chips; they hold lots of stuff in a well-organized fashion. Without the containers, the global transportation network would be running much slower and more costly than it does today. Levinson catalogs a history of shadowy billionaires, entrepreneurs, and a few enlightened governments (the demise of London and New York City ports under much less enlightened leaders is especially painful) that produced a true global revolution. This book is a greater tale of globalization.

I only wish Levinson had included some photographs and more drawings. Some of the technical and industry-specific language can be dry and hard to visualize through verbal descriptions alone.

64 of 67 people found the following review helpful.
The shipping container and W. W. Rostow's Stages theory
By E. Husman
The first thing that struck me about the impact of the shipping container was the public policy impact on it. Before the shipping container, shipping, trucking, and railroading were heavily regulated by the ICC. Rates were set not only according to weight and distance, but also according to contents. Thus, the cost of shipping 1000 pounds of tires would be different than, say, 1000 pounds of grain, and not just because of density differences. This apparently goes back to the complaints made by shippers in the late 19th century, and made sense to regulators in that era. Also, prior to the container, shippers were allowed to charge less than truckers because ships took longer. So if a ship already had a stated rate for, say, wheat, between two ports, truckers were not allowed to charge less (or something like that - Levinson didn't attempt to explain the intricacies of ICC regulation). Further, shipping between American ports was restricted to American flagged ships, and international shipping was heavily regulated and subsidized - to qualify for the subsidy, you had to use American built ships, and the subsidy supposedly helped make up for the more expensive American crew. One final government involvement in the era just prior to the shipping container's introduction: many of the ships currently in use in 1956 were WWII surplus ships, built on the cheap and available for next to nothing. It was relatively easy to get into the business, as very little capital was required, and ships could ply from port to port picking up freight as they went.

Enter the shipping container, 1956.

But wait: the container requires different infrastructure. The story of the shipping container is also the story of ports where governments chose to support the companies investing in the container. In New York City, the story is governed by the decisions of the Port of New York Authority (now the Port Authority of New York), which was looking to expand its bureaucratic territory. The piers on the New York side had all the business they could want and politicians to defend that turf. The only reason they remained viable was the fact that the ICC required railroads to charge the same for freight delivered on either side of the port, in effect a requirement to throw in the trans-Hudson part of the journey for free. That was not trivial, since it involved either removing freight from trains and loading it on barges, crossing, and then re-loading into warehouses to wait for a ship.

Much of the history revolves around boy genius Malcom (not Malcolm, he dropped the second l to differentiate from his father) McLean, who started in the trucking business. Shipping something from a factory via truck to a railroad and then (via truck again) to a port, loading it on a ship, and reversing the process at the far end cost plenty. It cost time in transit, storage, and management; it cost labor at each change of mode; it was extremely expensive because of pilferage and breakage because of the frequent handling and the subsequent insurance; and of course the shipping cost money. Malcom realized the problem and the potential money to be made from rationalizing the shipping process.

The first container ships required their own cranes because standard dock cranes were not capable of lifting the containers, much less taking advantage of their standardization and the potential savings in ship loading times. Thereafter, however, the cranes became part of the port infrastructure, along with rail sidings, truck terminals, deeper and wider ports, and computer controls. The industry, in other words, became more capital intensive, and some of that capital came from state and local governments. Those who made the commitment, such as the Port Authority in New Jersey and Port Elizabeth, became the winners, while those who didn't, such as New York City, did not.

The government did not only take sides in the wars between technologies and shipping companies. As it became clear that automation was going to cost not only cushy jobs, but real ones too, the various unions found themselves at odds not only with shippers, but with governments as well. The City of Los Angeles chose sides when longshoreman at first refused to unload Matson's shipping container ships; the city threatened to take over the port and make their jobs civil service, prevented by law from striking. The Federal government stepped in repeatedly on the side of shippers against the East Coast union strikes. Eventually, the Longshoreman's unions on both coasts struck deals with shippers, trading generous contributions to retirement and unemployment funds in return for acceptance of the technology and more productive work rules. I'm not sure which side I come down on in that dispute: yes, there were aspects of the trade that sound cushy, such as rules that allowed each of the two teams working a ship to take a half day off with pay, and the day laborer aspect meant that senior union members could work or take the day off as they desired. On the other hand, the corrupt day labor culture enabled organized crime and allowed rampant pilferage to persist, not to mention the fact that jobs were described as incredibly dangerous and literally back breaking. In the old paradigm, workers had to live in slums near the docks to make themselves available; today, the crane operators are guaranteed a regular 40-hour-per-week job, and can afford to live anywhere, but have to get permission to take off. In any event, government was neither impartial referee nor friend of labor in these struggles.

So this ends up being a very complex story in which government starts out standing against change in the status quo that had persisted since roughly the 1920s, and then steps in to tip the playing field toward the shipping container. Levinson argues that the shipping container may not have been the only factor, but it certainly was *a* factor in accelerating the globalization of the economy. Before the shipping container, it was extraordinarily expensive to ship anything overseas; today, it may be less expensive to ship goods overseas by rail and ship than across the state by truck. Remove time and distance as factors or advantages, and suddenly labor costs become the more important factor.

Two final factors radically altered the trajectory of shipping. The first was Viet Nam. The Army suddenly found itself in a situation where it needed lots of supplies shipped in to a place with no infrastructure or railroads. McLean was the man on the spot, winning the contract by offering to build all of the necessary port infrastructure. The remarkable increase in efficiency forced the federal government into the pro-container camp, but also had an unexpected effect. With the Army picking up the ship's entire journey, westbound and eastbound, but only shipping freight west, this left Malcom with a *pure* profit opportunity: ships returning from Asia in the late 1960s with no cargo. A stop in Japan for loads of televisions and automobiles solved that "problem". Incidentally, by rationalizing shipping by making it predictable and fast, the container contributed to the development of the inventory-free manufacturing method of Just In Time.

The other final factor was the phasing out of the WWII surplus ships and the phasing in of dedicated container ships in the middle of the first oil embargo era. The shipping industry thus completed the transition from labor-intensive to capital-intensive. The enormous ships, some of which no longer fit in the Panama Canal, have to keep moving just to keep paying for their own financing. The cost of shipping plummeted, and the size of ships continues to expand. The Molucca Straits have overtaken the Panama Canal as the limiting factor on size.

Because of the plummet in shipping costs, the resulting increase in dependence on shipping, the pressures of the oil embargoes, and the changes in finance and capital requirements, the shipping industries were "deregulated" in the late 1970s. That deregulation was, of course, not complete. Levinson notes some exceptions, and I found that some of the rules were still in effect when I tried to ship something to Hawai'i a few years back.

Marc Levinson cites W. W. Rostow's "Stages of Development" argument early in the book regarding the importance of the railroad to American and English development, noting that the container is a modern equivalent in global development. Rostow in fact made two claims: one, that the railroad was essential, and two, that government investments were also crucial. Levinson's history of the shipping container would seem to support Rostow's claim. Many of the Asian Tiger economies - Japan, South Korea, Hong Kong, Singapore - invested heavily in port infrastructure to bring the shipping container to their shores; they were literal cargo cults. To the extent that it worked, they have reaped the benefits.

But Levinson provides some counterexamples. England adapted to the shipping container very poorly, and to the extent that they did, it was because of a private port at Felixstowe; England has arguably done quite well for itself in the past 30 years despite missing both of the Rostovian requirements. Further, much of the investment in American ports was private, though government has also played a role. Finally, the Rostow argument only makes sense when you accept that people are unequivocally better off when they adopt capital intensity. Yes, the increase in measurable wealth is notable, but I am curious about the intangibles and the change in quality of life, pace, direct control of one's life that result from acceptance of the modern.

This book hits somewhere in between detailed Fogelian economic history and story-telling, so I gave it 4 rather than 5 stars. It is certainly more accessible than a dry investigation of the numbers, but does manage to highlight many aspects of the technical, cultural, social, economic, and political issues at the nexus of which was The Box.

41 of 43 people found the following review helpful.
Deserves a wider audience than it will get
By Harry Eagar
It's hard now to imagine a world without marine shipping containers, but the first one was loaded onto a ship, the Ideal-X, just 50 years ago. Precisely, on April 26, 1956, in Newark, N.J.

It turned the world upside down. It probably had as much to do with the success of Waikiki as the jet airliner, introduced in 1960.

The story has a hero, Malcom McLean, and it plays out, for him and for many others, as tragedy.

In "The Box," Marc Levinson makes business history read like a novel. Well, almost.

Like many simple, everyday things, the shipping container is more complicated than it looks. Just how do you design a steel box that can hold 20 tons but also has to be picked up without being touched by human hands and moved from ship to truck in less than a minute?

McLean, a North Carolina boy who founded a trucking empire in the days of heavy regulation in order to save $3, took the plunger's approach. In the Pacific, Matson Navigation Co. was also interested in converting from expensive breakbulk cargo handling, but it took the systems approach.

McLean beat Matson by two years, but Matson is still around (as the principal subsidiary of Alexander & Baldwin Inc.), while McLean's SeaLand survives today only as a subsidiary (a very large one) of a Danish business that didn't exist until 1973.

McLean did not imagine he was going to restructure the world economy, but his idea did that, which is why this book deserves a wider audience than business histories usually get.

The container killed off New York and London as important shipping ports. New York City now handles only a little more cargo each year than Tanjung Pelepas, Malaysia, which did not exist in 1990. Most of Britain's international trade now moves through Felixstowe.

Since most of the cost of moving a container comes while it's passing through a port, shipping costs are not materially affected no matter how long the at-sea leg is made. Hence, globalization.

The cheap labor of China was always there, it just wasn't accessible before McLean.

Although "The Box" barely refers to Hawaii, it is an obvious conclusion that a resort like Waikiki, which imports nearly everything except aloha, could not have offered cheap vacations to middle class American families if ocean transportation costs had remained as high as they were in the '50s.

Besides different business approaches on the Atlantic and the Pacific coasts, the two oceans featured vastly different reactions by unions to the problem of adopting dock labor to containers.

In the Atlantic, the International Longshoreman's Association was antagonistic. The approach was suicidal, for its members and for their communities.

In the Pacific, commie bogeyman Harry Bridges forced conciliation on his reluctant membership, saving the International Longshoremen's and Warehousemen's Union and opening the gates to a boom in Southern California.

Bridges, long dead, remains a name that American rightwingers use to scare the children into good behavior. If Republicans understood economics, they'd have built a statue to him in every port (except San Francisco, which did not benefit from containers because of its awkward railroad connections) in western America and Canada.

Levinson, a one-time journalist, knows how to write a book that can be read with pleasure. And profit.

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For the first time in human history, each one of us now possesses access to all of the world's collective knowledge through the Internet. With easy-to-use smartphones, tablets, and apps, we are able to connect with, learn from, and be entertained by people around the globe, at any time and from anywhere. Yet, at the dawn of the 21st century, much of this capability is not being effectively utilized, and the constant stream of digital information and media is beginning to overwhelm our lives and lower our consciousness.   Think Smarter in a Digitally Enabled World will show you how to reclaim control of your mind and take fuller advantage of the Web and other electronic innovations. By harnessing the missing ingredients of proactive thinking and leveraging the capability of both sides of our brain-the logical Left and the creative Right-you'll learn how to:   • Use technology and apps to manage information abundance and amplify your knowledge • Implement leading decision-analysis tools and models to increase productivity and results • Employ techniques such as mindfulness and meditation to lower stress, improve learning, and tap into the creative and intuitive parts of your mind • Achieve your life goals by applying what cutting-edge scientists are saying about our true reality and the power of our thoughts to influence it   This is an extremely exciting time to be alive-never has each individual had more opportunity to realize his or her potential. By embracing the methods and guidance in Think Smarter, you'll not only master the newest technologies, digital media, and the art of mindfully using the power of thought, but you'll elevate your capacity to contribute to the betterment of the entire world.

  • Sales Rank: #6615557 in Books
  • Published on: 2013-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .62" w x 5.98" l, .88 pounds
  • Binding: Paperback
  • 296 pages

About the Author
Jay Kshatri has spent the last 25 years at major multinational high-tech companies, start-ups, and other entrepreneurial-minded organizations in a variety of leadership positions. Over that time, he has been involved with many computing, networking, and medical technologies that enhance our modern lives. His lifelong passion is understanding how to achieve our potential in all of its forms.  Jay holds a B.S. in Electrical Engineering from Swarthmore College and an MBA from New York University and is an Eagle Scout. He is married with two children and lives with his family in Eastern Pennsylvania. He is an avid Jazz fan, and when not riding his bike or walking with his dog in parks and forests, he enjoys tennis, golf, traveling, and photography.

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2 of 2 people found the following review helpful.
A great book to stimulate your brain and soul.
By Ashok K. Khanna
Thoroughly enjoyed reading this book. A great resource for young people entering the corporate world to successfully navigate through the complexity of the digital world at work and in their personal lives. For older readers, the author maps out a simple path to achieve inner peace while dealing with today's fast changing technology. The author has used his own corporate and personal experience coupled with exhaustive research to bring simple steps to manage their work and personal lives. The book is full of numerous references to great thinkers of the last century. I would highly recommend this book to anyone who is seeking inner peace.

2 of 2 people found the following review helpful.
A very thought-provoking and interesting read for the open-minded
By Michael P. Weed
In his freshman attempt, Kshatri's take on a "life manual" is a success in this reader's judgment. In an engaging and conversational manner, he manages to succinctly cover the gamut of challenges we face in modern society and offer cogent solutions that the individual can put into practice immediately. Among the more notable pearls of wisdom that resonated for this reader were (paraphrasing):

* Determine your values and the guiding principles that undergird them.

* Understand how your values and experiences color your perception of events and ideas.

* Become aware of your biases and consciously work to keep them from distorting your perception of reality.

* Use technology to more effectively seek and distill new trustworthy sources of information and facts. Make sure that the information and facts are corroborated by multiple, ideologically-diverse sources.

* Use new facts and information to constantly challenge/re-evaluate your values, opinions, and perceptions. Don't live in an "echo chamber."

* Use the same time-tested tools and approaches that have been used effectively in business in your personal life.

* Live in the moment. Find a way to clear your mind -- particularly of concerns about the past or future.

* Don't be reckless but do engage in goal-oriented, calculated risk-taking.

* Realize and practice the power of positive-thinking.

* Acknowledge that we are all interconnected. Approach every interaction with compassion, understanding, forgiveness, and love.

As this list only scratches the surface, I will be encouraging all of my open-minded colleagues, friends, and family to explore the book for themselves. It will be well worth their time!

1 of 1 people found the following review helpful.
Terrific book on Information Resources Management
By Madhav G Joshi
Jay Kshatri's book is a fine introduction and guide to cope and make the most of the digital age we live in. The author’s fluid writing style make this book an easy read. He makes new and innovative concepts simple to grasp and digest. This book can be a wonderful resource to anyone looking for optimal ways as to how to better manage the over-abundance and exponential growth of information we are all being bombarded with, and provides the reader many ways to synthesize and filter this information to suit their own specific requirements, which I believe would make them better informed, and more productive in whatever endeavor they may be pursuing.

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  • Sales Rank: #279402 in Health and Beauty
  • Published on: 1994
  • Ingredients: Example Ingredients

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Marco Castro
Shipped very fast and not too expensive.

2 of 2 people found the following review helpful.
Required and saved me money
By Christina Ligon
This is a required text for a UHD (University of Houston-Downtown) class. Saved me money to rent it here on Amazon by at least 30 buck verses renting it from campus book store. The book is easy to read and follow...standard college book.

2 of 2 people found the following review helpful.
Great Quality!
By Ringo-chan
The book came in just as promised for a great price! Came in great handy for my HCOM class too. Word of advice: Human Communications IS NOT common sense!

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