Ebook Pricing and Revenue Optimization, by Robert Phillips
Superb Pricing And Revenue Optimization, By Robert Phillips publication is consistently being the best friend for spending little time in your office, night time, bus, as well as everywhere. It will certainly be a good way to simply look, open, as well as review the book Pricing And Revenue Optimization, By Robert Phillips while in that time. As understood, experience and skill do not constantly included the much cash to acquire them. Reading this publication with the title Pricing And Revenue Optimization, By Robert Phillips will let you understand much more points.
Pricing and Revenue Optimization, by Robert Phillips
Ebook Pricing and Revenue Optimization, by Robert Phillips
Pricing And Revenue Optimization, By Robert Phillips. Join with us to be participant below. This is the web site that will give you alleviate of searching book Pricing And Revenue Optimization, By Robert Phillips to read. This is not as the other site; the books will remain in the kinds of soft data. What advantages of you to be participant of this site? Obtain hundred compilations of book connect to download and also obtain consistently updated book everyday. As one of the books we will certainly offer to you now is the Pricing And Revenue Optimization, By Robert Phillips that includes a very pleased concept.
For everyone, if you intend to start accompanying others to read a book, this Pricing And Revenue Optimization, By Robert Phillips is much recommended. And also you should get guide Pricing And Revenue Optimization, By Robert Phillips here, in the web link download that we offer. Why should be here? If you desire other kind of publications, you will certainly consistently locate them and also Pricing And Revenue Optimization, By Robert Phillips Economics, national politics, social, scientific researches, faiths, Fictions, and also a lot more books are supplied. These readily available publications are in the soft files.
Why should soft data? As this Pricing And Revenue Optimization, By Robert Phillips, many individuals also will certainly need to get guide sooner. Yet, occasionally it's up until now method to get guide Pricing And Revenue Optimization, By Robert Phillips, even in various other country or city. So, to relieve you in finding the books Pricing And Revenue Optimization, By Robert Phillips that will certainly sustain you, we aid you by giving the listings. It's not just the list. We will certainly give the recommended book Pricing And Revenue Optimization, By Robert Phillips web link that can be downloaded and install straight. So, it will certainly not need even more times or even days to position it as well as other books.
Collect the book Pricing And Revenue Optimization, By Robert Phillips begin with currently. Yet the extra means is by gathering the soft data of guide Pricing And Revenue Optimization, By Robert Phillips Taking the soft data can be saved or saved in computer or in your laptop computer. So, it can be greater than a book Pricing And Revenue Optimization, By Robert Phillips that you have. The simplest means to reveal is that you can likewise conserve the soft data of Pricing And Revenue Optimization, By Robert Phillips in your appropriate and also available gizmo. This condition will intend you frequently read Pricing And Revenue Optimization, By Robert Phillips in the leisures more than chatting or gossiping. It will not make you have bad habit, but it will certainly lead you to have better practice to review book Pricing And Revenue Optimization, By Robert Phillips.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the courses taught by the author at Columbia and Stanford Business Schools as well as through his experience as founder of Nomis Solutions, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@sup.org.
- Sales Rank: #124741 in Books
- Brand: Brand: Stanford Business Books
- Published on: 2005-08-05
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.10" w x 7.00" l, 1.81 pounds
- Binding: Hardcover
- 368 pages
- Used Book in Good Condition
Review
"Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience—one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come."—J. Michael Harrison, Stanford University
"Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest."—Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley
"This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum." —Bill Brunger,Senior Vice President—Network, Continental Airlines
"This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum."—Bill Brunger, Senior Vice President—Network, Continental Airlines
"At last, an accessible and insightful pricing and revenue optimization book with just the right balance between theory and practice."—Guillermo Gallego, Columbia University
From the Inside Flap
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
From the Back Cover
“Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience—one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come.” —J. Michael Harrison,Stanford University
“Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today’s rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest.” —Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley
Most helpful customer reviews
58 of 59 people found the following review helpful.
Pricing and Revenue Optimization
By Ozalp Ozer
Pricing and Revenue Optimization fills the need for a rigorous yet accessible introduction to the field more commonly known as revenue management. The author presents key pricing decisions such as airline revenue management, markdown management, and customized pricing as constrained optimization problems. It is the only broadly accessible consistent treatment of these topics in one place. The intended audience is MBA and MS level students and managers with solid quantitative backgrounds. Linear programming, probabilistic modeling, and some calculus is used. This book neatly fills the space between the popular treatment in Cross's "Revenue Management" and the much more mathematical "Theory and Practice of Revenue Management" by Talluri and van Ryzin. The book is well written and presents plenty of real-world grounding as well as the necessary mathematics. It is written as a textbook but would also serve for any quantitatively-oriented analyst or manager wanting to know how math models can be used to improve pricing. As a textbook, it is a little short of problems and I would have liked to see chapters on forecasting and price-response estimation. It is the best available introduction to this important topic for the MBA-level student or practitioner.
0 of 0 people found the following review helpful.
Recommended!! ' Alberto Croquevielle Civil Indistrial Engeneer
By Luis Alberto Croquevielle
If the porpouse of the Dr. Phillips ( I asumme it was ), had been explain the concepts in this field, I've no doubt he achieved his objective. Conceptually clear, clearly explained, with many examples, even though most of them refferring to the airline business, gives a claer overview with enough but not much complexity ( maths, statistics, etc ) to get for anyone with some knowledge in this fields, the book gives the pronciples to understand what Revenue Optimization is, and the different aproaches related with this field.
It's not for someone without any knowledge in sciemce, niether for an expert. I encourege Dr Phillips to go a step forward, from the conceptual issues and simple examples, to bring us a second, thord, book, step step by step focused in bring us the tools to for implementation this theme for different Indistries. Recommended !!'
Alberto Croquevielle
Civil Indistrial Engeneer
MBA
8 of 8 people found the following review helpful.
Excellent treatment of the subject
By travel lover
The author has written this book very well in terms of content,quality and organization. However, he could have added some enhanced topics. For example, how to segment the market into n optimal segments rather than just 2 segments. Unlike other titles, this book has sufficient mathematical treatment of the subject. The book is must for college graduates and professionals who wants to learn the subject of PRO. Finally, it is five star book.
Pricing and Revenue Optimization, by Robert Phillips PDF
Pricing and Revenue Optimization, by Robert Phillips EPub
Pricing and Revenue Optimization, by Robert Phillips Doc
Pricing and Revenue Optimization, by Robert Phillips iBooks
Pricing and Revenue Optimization, by Robert Phillips rtf
Pricing and Revenue Optimization, by Robert Phillips Mobipocket
Pricing and Revenue Optimization, by Robert Phillips Kindle
Tidak ada komentar:
Posting Komentar